SEO, or Search Engine Optimization, is like giving your website a road map for search engines like Google. By using specific techniques, we make it easier for these search engines to find and understand your website’s content. This helps your site show up higher in search results when people look for things related to what you offer. It’s about using the right words, improving your website’s speed and usability, and earning links from other reputable sites. Good SEO means more people can discover your business online.